A recent study found that the first resource for patients is their doctor, their second? Search engines.
The evolution of social media and digital marketing has transformed the landscape of patient recruitment and retention. Current and prospective patients are online – are research facilities reaching them?
ClinEdge offers clinical research facilities the tools to escalate recruitment, retention and reputation through new media marketing. Our goal is to effectively manage all online elements of the site’s brand image, recruitment and marketing efforts so they can stay focused on what matters most: patient care.
So how does this apply to clinical research?
First, digital marketing is eMarketing in a one-way channel. Much like traditional forms of marketing (print/TV/Radio), digital is method to advertise and promote study enrollment. Unlike traditional advertising, digital ads offer superior capabilities for patient demographic targeting, tracking and campaign adjustments. ClinEdge creates a tailored advertising campaign to fit each study criteria and reach your target demographic. From campaign conceptualization, IRB approval, placement and management, ClinEdge manages all aspects of your online recruitment campaign. 80% of sites have confusions between social media and digital marketing. Do you know the difference?
ClinEdge utilizes social media to further promote research facility’s studies and overall brand. Social Media is eMarketing in a two-way channel, where conversation, engagement and content are king. Our experienced team of new media strategists create, monitor and manage a research facility’s presence on social networking sites, blogs, and forums. Creating an interactive profile and presence on social media sites is a tool that many sites should leverage, however don’t have the time or resources to allocate. We manage all aspects of the social media presence and help further the communication between patients and sites. We also offer educational seminars for staff members to better understand and effectively utilize new media marketing tools.
New media marketing also includes a companies individual website. Gone are the days of a flat website with a word-document style layout. Now, internet-savvy users expect a website that is integrated with fresh content, a visually appealing design and complete with user-friendly, interactive options. ClinEdge offers website optimization for sites in need of an internet overhaul. From search engine optimization, to a total re-design of the site, ClinEdge creates a personalized, branded website for the research facility that successfully represents their distinctive abilities and accomplishments.
While being present on websites, social networks and ads is important, the emphasis should be what you’re saying on these channels. offers content creation and publication. We conceptualize, draft and disseminate thought provoking blogs or informative news releases with the information patients and industry professionals want to read
We understand that every site faces different sets of challenges when it comes to marketing and recruitment, so we tailor our services to best fit the needs of the individual site. For more information on options, rates or services please contact us.
